Arnwyn
First Post
Jdvn1 said:I wonder why they're doing this... do they need the extra sales?
Both are unlikely (especially the second, what with them being a business and all).Rauol_Duke said:Or maybe... just maybe, they want to give something back to their subscribers like Vic said in the first few lines of the announcement.
It looks to me like an excellent marketing strategy to help ensure long-term profitability - get them hooked early and make them continual buyers - especially when the big 4e monster rears its ugly head leading to the possibility that a significant portion of their consumers drop them and head for the hills when Paizo's conversion occurs. This strategy will help offset the big unknown that's coming up.
Great move, Paizo! Definitely a win/win scenario.