4. Disney+. (2022: 2, Apr. 2023: 5, Summer 2023: 2).
Why the fall for D+? Well, in the summer they had similar negatives, but everyone else was doing even worse. But before getting into the negatives, let's try and examine the positives looking forward.
In 2024, they will add Hulu. That's a positive. Also? With ESPN, they have access to live sports. Some people care about that. Also, if you have children, they like Disney. And ... that's about it.
Now, the negatives. The strike hurt D+, badly. For adults, the main selling point is the occasional drop of movies (you know, Disney movies) and the occasional new series (which mostly seem to be MCU or Star Wars). The strike has disrupted that pipeline.
We also can't ignore the quality. The last MCU series, Secret Invasion, was ... not good. In general, it would seem that there are diminishing returns on the Marvel part of the D+ experience. And as for Star Wars, the shows have either been "uneven" or have been very high quality, but not watched by a lot of people (sigh, Andor).
And this brings us to the bring problem- the parent company. If you're not aware of it, Disney is struggling right now with a variety of issues. They have been funneling money into streaming, and Wall Street has been unhappy about that. Just as importantly, the movies have not been producing the profits that they used to. Meanwhile, the parks, which are big money makers, need investment. Finally, the cable networks (such as ESPN) throw off cash, but these are diminishing assets given that people are switching from cable to streaming. Oh, and they have to pony up A LOT of money to buy out Comcast's stake in Hulu next year.
In short, there are a lot of simultaneous business issues going on with The Mouse, and no clear path forward right now.