Scott Christian
Hero
Separate the digital from tangible publishing. Literally, two separate companies.
Hostile takeover of Hasbro, forcing a split, and now you're in charge of D&D. What do you do with it, the OGL, and everything.
No I'd do away with physical books, sell them much cheaper online with the ability to download them. Dropping all old content into CC every refresh is a good Idea, but I'd Focus on VTT with microtransactions because the Whales will generate me more money than everyone else combined, if you could make dnd beyond subs and VTT profitable enough you wouldn't have to refresh content as often which would save you lots of dev dollars.Hostile takeover of Hasbro, forcing a split, and now you're in charge of D&D. What do you do with it, the OGL, and everything.
Maybe it's a holdover from my marketing classes in college, but I still place a lot of emphasis on branding. It's really important. So that's what I'd focus on. A lot of licensing for use of that branding, which in turn improves the value of the branding.
Everything from every previous edition rules-wise goes into CC. Let the creators create. Let them do most of the work. Sure, create a core new edition, but stick to the core rule books and IP specific settings/creatures. Let the fans create the adventures and supplement material. The core game needs to be more accessible than any other system out there.
Continue focus on VTT, but forget microtransactions. Instead allow 3PP to sell their own stuff (cosmetics, monsters, magic items, etc) on the VTT and take a % of it.
And that's pretty much it. Trying to monetize everything only leads to a financial death spiral in the end. Be happy with a steady but stable income stream rather than chase every penny.