What Game Publishers Are Saying About The Tariffs

Screenshot 2025-04-04 at 12.13.01 PM.png

Many tabletop game companies have already spoken out about the recent US tariffs and how they will be affected. I will add to this thread as and when I hear of new statements.

Game Manufacturer's Association (GAMA) -- "The latest imposition of a 54% tariff on products from China by the administration is dire news for the tabletop industry and the broader US economy. As an industry highly dependent on producing goods overseas and importing them into the US, this policy will have devastating consequences. Tariffs are essentially taxes on consumers, not on the countries where the products are produced. Publishers will be forced to pass these costs along to their customers or face the prospect of ceasing operations. Nearly a third of all US consumer goods — including clothes, food products, appliances, cars, and entertainment items like games — are imported. This means higher prices across the board as all these products will need to increase prices to compensate for these new Trump Taxes... This one-two punch is likely to put many of our members out of business or force them to downsize and lay off employees to survive."

Steve Jackson Games -- "Some people ask, "Why not manufacture in the U.S.?" I wish we could. But the infrastructure to support full-scale boardgame production – specialty dice making, die-cutting, custom plastic and wood components – doesn't meaningfully exist here yet. I've gotten quotes. I've talked to factories. Even when the willingness is there, the equipment, labor, and timelines simply aren't. We aren't the only company facing this challenge. The entire board game industry is having very difficult conversations right now. For some, this might mean simplifying products or delaying launches. For others, it might mean walking away from titles that are no longer economically viable. And, for what I fear will be too many, it means closing down entirely."

EN Publishing -- "We at EN Publishing have four Kickstarters fulfilling (Voidrunner's Codex, Gate Pass Gazette Annual 2024, Monstrous Menagerie II, and Split the Hoard) which have been paid for, including shipping, by the customer already. Two of those (Voidrunner and Split the Hoard) involve boxes and components, which meant they were manufactured in China. The other two are printed in the EU (Lithuania, specifically). All four inventory shipments will arrive in the US after the tariffs come in. We haven't yet worked out exactly what that means, but it won't be pleasant."

Chaosium -- "First, we will certainly need to raise the price of our books and board games. We simply cannot afford to absorb the cost of these additional tariffs. We wish it were otherwise, but that’s just the reality of the situation. Second, this may result in delays. We need to look at potentially new manufacturing locations, new supply chains, etc. This may delay manufacturing of some anticipated products until we know how to deal with the changing environment."

Kobold Press -- "The short and sweet reality is that each hardcover printed outside the US will cost from 20% to 54% more to produce, and like a lot of TTRPG companies, we simply can’t absorb that tax hike and stay in business. The Steve Jackson Games statement makes it abundantly clear; while tariffs can be part of a national strategy, this is a very high, very sudden tax hike for a printing industry that doesn’t have a lot of US capacity. There’s no way to “just move” these projects to the US. So, prices are going up to allow game publishers to pay the new import taxes. There’s very little we can do about it. If you are unhappy with the price hikes, we strongly recommend that you contact you representatives in Congress."

The Arcane Library (Shadowdark)-- "The current tariffs, severe though they are, are not going to impact pricing or deliverabilty of [The Western Reaches]. We planned for this in our margins and can safely absorb the costs."

Evil Baby Entertainment (The Broken Empires) -- "Those of us living in the U.S. know that a whole bunch of new tariffs (read: taxes) have been levied on many imports. There’s no question that I’m going to get hit with at least an extra 20% tax on every product that comes in from my overseas manufacturers. I have heard horror stories about other Kickstarter creators who charged backers additional fees to cover such unanticipated costs. Rest assured: my backers will NOT be charged any additional fees. I will eat the cost of the tariffs myself. Not gonna lie, that’s gonna hurt — but we had a deal, and I have no intention of altering it in the face of this unwelcome development."

Stonemaier Games -- "65% of our sales are in the US, so this will take a heavy toll on Stonemaier Games. We’re fortunate that yesterday’s launch product, Tokaido, arrived in the US just before the original 20% tariffs took effect. We won’t be so fortunate when Vantage–a project I’ve worked on for 8 years–ships from China in May and June. I’m not sure yet what we’ll do about that... Manufacturing the types of games we make is not an option in the US. People have tried, even recently. Even if a company wanted to invest in the infrastructure to try to make it happen, the short-term losses from the tariffs will eat too deep into their cash to make it possible (plus, many of the machines used to make games are also made in China, so you’ll pay a huge tariff even if you invest in the machines needed to make games in the US). Plus, many publishers currently have print runs in production in China–it simply isn’t possible to change course for those print runs. So with costs (tariff taxes) due to skyrocket in a few months, prices will also significantly increase."

Coyote & Crow -- "Osiyo, friends. Not to make this all about Coyote & Crow, but yesterday's news from the US Gov may have some devastating impacts on C&C Games as a whole. A cumulative 54% import tariff on goods from China will essentially kill my company (and the games industry). Sadly, it's partially our own hobby's fault that we're in the worst position to weather this storm. For years, board games have operated on razor thin margins because many fans are resistant to price hikes. But even with the amazingly generous and awesome folks that support Coyote & Crow, we won't survive this. I'm not going to ask anyone to "dig deep" or to in any way stretch themselves to support us. We're /all/ going to be in bad shape in the coming months and years if this plays out like it look like it will. Instead, I'm going to do what Natives always do: we adapt, survive, and carry on. What that exactly means in this situation, I don't know, but I have ideas and in the coming months, I'll be working on those behind the scenes. For now, we have a "fair" amount of inventory of existing games here in the US and Canada, we'll continue working with our digital partners, and we'll be pushing on with Ahu Tiiko - if nothing else to at least get you the PDF. The fate of the print edition is up in the air for the moment, but I will get back to you and all of the backers as my options start to come into focus. I hope you all are planning for your own situations as best you can. We're going to need community to get through this. Stiyu (stay strong)."
 

log in or register to remove this ad

Yeah, right. You're posting from your underground gaming palace on your private island. Admit it.



Or don't admit it, but invite me (a.k.a. "send your jet") for a gaming session.
Dude, if I had that kind of money you'd definitely see the signs. I'd be putting out some of the most extravagant rpg stuff out there regardless of the monetary loss I'd take on it :P

Only 100 people play this game? Who cares, let's build a full character app suite for it!
 

log in or register to remove this ad


Wow. Now that's a reference.
Have a cookie, fringeworthy. :)

On a more serious note, it appears that miniatures (and probably some dice) are arriving normally (the old normal, that is) in the US from at least one small UK casting company. Quoting the latest update from Ground Zero Games, who are also celebrating their 40th anniversary if I didn't mention that already:

UPDATE 23rd APRIL: GOOD NEWS, mostly...

The good news is that orders placed by US customers seem (at present) to be arriving as normal, with no extra charges being levied on them; as far as I am currently aware, the long-standing "de minimis" exemption of 800 USD on small imports (meaning that you don't get charged any duties or import fees on packages below that value) is still in place EXCEPT for goods originating from China or Hong Kong. As everything I sell is UK-made (and mostly by me), it appears that everything will be "business as usual" for US sales, at least for the time being.

The only bit of slightly-less-good news is that I've been pretty much out of action for the whole of the Easter period - nothing serious, just a filthy cold (AKA Man-Flu...) and as a result I'm running a bit behind with things. Some orders are therefore taking a few days longer than normal to be cast and dispatched; please bear with me on this, thanks for your patience, and I hope to have everything back up to date again soon.

Jon (GZG), Thursday 23rd April 2025.
 
Last edited:

On a more serious note, it appears that miniatures (and probably some dice) are arriving normally (the old normal, that is) in the US from at least one small UK casting company.
Yes, these are individual orders and aren't coming from China. They were never going to be affected. They're not really relevant to the tariff discussion (as it currently stands).
 

Hasbro CEO Chris Cocks in his prepared remarks during the Q1 2025 earnings call.

Hasbro produces a substantial amount of product in the U.S. and around the world, has served as an engine of local jobs, creativity and innovation for over a hundred years, and licenses to hundreds of American companies employing tens of thousands of American workers across toys, games, entertainment, experiences and more. As such we fully endorse the Toy Association’sa dvocacy for zero tariffs on toys and games globally, either on U.S. exports or on imports. Other toy associations around the world are quickly joining the advocacy efforts.

We believe there should be free and fair trade for toys - an industry critical not only to hundreds of thousands of American jobs but also to the joy and developmental wellbeing of millions of children, families, and fans across the U.S. and worldwide.
 

But is it usual to over-produce to the tune of 4x? Wouldn't that be unethical?
4×? no. 2×, yeah. 3×, not uncommon.
Nothing unethical about it.
It's just that they budgeted $X amount per purchaser, but, due to the large run, crossed a boundary or two, so the cost dropped from $X to $(X/4) per copy due to that efficiency.
Much of it, for offset printing, is just the cost of etching and mounting the plates, including the amortized costs of the equipment to do so, the time a technician has to spend doing it, and the costs of the sheets used as plates. Those are all a 1-time cost per run; if they are stored, it can reduce the costs of a rerun significantly. The tiers of pricing are generally the paper, ink, power, and supervision of the machine in salary, plus an amortized cost per page... but they add the setup cost... On small offset runs, whether mimeographic or intaglio, much of the price per copy is making and setting up the plates... on large runs, that price per plate is divided across way more copies, but the plate just stays put through the run time. This is why the tiers exist. Each tier is based upon them amortizing the setup time per page across the minimum number of copies for that pricing tier. This can, in large enough runs, be up to a factor of 10 difference.
In about 1995, I was looking at the price lists for every print shop in South Central Alaska for work... the ones with full press had tiers that usually started at 50 copies, using xerography, then switched to the press at 200 copies, and around 10,000 copies, had dropped by a factor of 6 to 8.... We only needed 300, but got 400, because at 400, the price dropped significantly; it literally was less to go up to 400 copies than to get the 300 we needed, due to the tiers on the printer. These didn't have an inventory tax issue for us, so it was not much risk.
 


Remove ads

Remove ads

Top