First of all, thanks for all the kind words, everyone!
As for the flavor vs. crunch issue... for the most part, the mix you see in Pathfinder #1 is about what we're aiming for. The adventures themselves will generally introduce a few magic items and feats and spells and stuff now and then, and you can expect to see more (including the very occasional prestige class) appearing in the non-adventure stuff in the second half of the book. And there's ALWAYS going to be at least six new monsters. Sometimes more. For the most part, though, the crunch is going to be included as the adventure requires.
Of course, if we hear from our readers that they want more crunch, we'll up the crunch. But for now, with 4th edition on the horizon, flavor is the rule.