In Hasbro’s recent conference call, a few things were mentioned.
In addition, properties like Godzilla and Dracula have featured as MtG sets, but not as part of the Universes Beyond initiative; and in 2019 there was a My Little Pony crossover. There have also, of course, been D&D/MtG crossovers in both directions.
Wizards of the Coast and Digital Gaming segment President Cynthia Williams said:“You'll see us continue to expand the number of formats and reach new customer segments by expanding our Universes Beyond initiatives, which brings IP from outside of Magic into the Magic play system, We've talked a lot about universes beyond in Magic, which is this concept of thinking about Magic as a play system and bringing in outside brands or outside IP into that play system. We see potential for that with D&D as well."
She also talked about other tie-ins: "And then we see a lot of e-commerce and direct opportunities working in partnership with our Hasbro Pulse team to have physical digital tie-ins that are unique to the platform".
Hasbro’s Chris Cocks mentioned the recent D&D Beyond acquisition: “And then we’ll add on top of that the 50th anniversary of Dungeons & Dragons in 2024, where that entertainment, consumer products, and gaming momentum will continue. So, we see a lot of growth vectors and a lot of lifts for D&D with the D&D Beyond platform being central to that.”
IcV2 has a good summary.
- Using D&D and Magic ‘play systems’ to power other IPs via their ‘Universes Beyond’ initiatives
- Using D&D Beyond as a hub
- Other physical and digital tie-ins
In addition, properties like Godzilla and Dracula have featured as MtG sets, but not as part of the Universes Beyond initiative; and in 2019 there was a My Little Pony crossover. There have also, of course, been D&D/MtG crossovers in both directions.
Wizards of the Coast and Digital Gaming segment President Cynthia Williams said:“You'll see us continue to expand the number of formats and reach new customer segments by expanding our Universes Beyond initiatives, which brings IP from outside of Magic into the Magic play system, We've talked a lot about universes beyond in Magic, which is this concept of thinking about Magic as a play system and bringing in outside brands or outside IP into that play system. We see potential for that with D&D as well."
She also talked about other tie-ins: "And then we see a lot of e-commerce and direct opportunities working in partnership with our Hasbro Pulse team to have physical digital tie-ins that are unique to the platform".
Hasbro’s Chris Cocks mentioned the recent D&D Beyond acquisition: “And then we’ll add on top of that the 50th anniversary of Dungeons & Dragons in 2024, where that entertainment, consumer products, and gaming momentum will continue. So, we see a lot of growth vectors and a lot of lifts for D&D with the D&D Beyond platform being central to that.”
IcV2 has a good summary.
