Corinnguard
Hero
I voted for this particular genre when this poll first came out because of 3e's Urban Arcana RPG and because for a while I read a couple adult Urban Fantasy books. My favorite Urban Fantasy series is the Allie Beckstrom series by Devon Monk. In this series, magic was 'discovered' about 30 years from the series' present day. In reality, magic had always been around, but it had been kept secret by an order of mages called the Authority. Then the main character's father and his followers did a Prometheus by 'discovering' it for everyone else.Looking at the results as of this post, I am only really surprised by Urban Fantasy. Other than WoD, it doesn't seem to be a particularly well supported genre in TTRPGs. Dreseden is essentially defunct, isn't it? Laundry Files is more Lovecraftian horror, no?
In this setting, magic comes with a cost in form of nonlethal damage. To safely cast a spell, a caster has to perform a ritual called a Disbursement where they (and not magic) get to decide on what kind of nonlethal damage they're going to pay for. Another way to use magic without directly paying it's cost is to have someone else be a Proxy, who volunteers willingly to pay for it. Once the Disbursement ritual is over, a caster draws the magic up from the ground and into a glyph they have traced with one hand. Then they can cast it. There are five magic disciplines that are practiced by members of the Authority- Blood, Faith, Life, Death and Flux. The last one involves the merger of magic and technology.
I wish this series was used for a TTRPG.