but censorship for grownup entertainment starts getting a bit Third Reich, don't you think.
Let's not start comparing a company wanting to protect its brand's image with historical atrocities in which millions were murdered, eh? That's getting a little bit silly.
(Or, in answer to your question - no, I don't think that at all; there's no point at all to creating and nurturing a brand if you can't have some control over it; whether this particular set of guidelines is a particularly good one is another issue, of course).