modern marketing towards males: a discussion for dudes

[Umbran]

I own a DVR, hence I don't watch commercials.

It seems like the vast majority of commercials specifically aimed towards men could be condensed into a single phrase: Trucks, breasts, beef, bacon.

Have you considered that these two phenomena are probably linked? You think the ad agencies aren't designing ads with DVRs in mind?

I'm a TiVo user - and it doesn't allow you to completely skip commercials. You fast-forward, getting a series of images from the commercials for a bit, before you get to the program again.

Any competent advertiser is going to try to get those images to make you want to stop and watch the commercial. If you're a guy with the remote in hand, what images are apt to get you to stop the fast-forward?

 

[Rhun]

[MENTION=62525]invokethehojo[/MENTION] - you forgot "beer". Never forget beer!

Good point. But if you watch most beer commercials, those commercials generally also involve trucks, breasts, and beef!

 

[RangerWickett]

I don't think you will like our "Trucks, Breasts, Beef and Bacon: The RPG" coming out in may.

you forgot "beer". Never forget beer!

A friend of mine tried to open a store selling pornographic cinema, smoking paraphernalia, fireworks, and beer - and, at his wife's urging, a small selection of literary works. The name would have been Boobs, Bongs, Booms, Books, and Booze.

He never got past the planning stage, sadly.

 

[Dannyalcatraz]

There was a strip club near where I live called Burgers, Booze & Broads. Somehow, it failed.

 

[talien]

This

I own a DVR, hence I don't watch commercials.

Means you are no longer watching commercials at the ascribed demographic time that young men are supposed to watch commercials. So the timing may be all off.

Plus this

Recently my wife and I had a baby, and since we have taken to watching whatever is on tv more often, mostly due to my sons schedule.

Means you are now an adult. Welcome!

What shows are you watching? Are you watching the same shows you watched before you had a child? Because if that's the case, you are no longer the target demographic.

It's unsettling, I know. But dads aren't really catered to in the marketing world.

Here, have a beer. On me.

 

[invokethehojo]

Actually, I'd sub beer for bacon on your list- I see more ads featuring bacon in pet commercials. When bacon is used in a commercial aimed at people, it is usually a part of something- a huger, a breakfast plate, that kind of thing.

Really? It seems like every food I see on tv is now an enhanced version of a regular food, and it is enhanced with bacon (or another slab of beef).

The worst phenomena I have witnessed: taco bell's creation of "4th meal". Jesusgod

And beer was initially on the list, but trucks just seem to outnumber them, or maybe the size of the trucks is just more gratuitous to me, almost as if they are suggesting we need to compensate for something...

 

[Dannyalcatraz]

And beer was initially on the list, but trucks just seem to outnumber them, or maybe the size of the trucks is just more gratuitous to me, almost as if they are suggesting we need to compensate for something...

Funny tangent off of this: a few months ago, I was working on my computer with the tv on in the background, and there was a commercial snafu: one commercial interrupted the other in an utterly hilarious fashion.

It started off as one of the "Trojan (condom) Labs" ads: "Here at Trojan Laboratories, we've been reingeneering our product..."

Which was interrupted seamlessly by a truck commercial blaring something like "...to carry a load a half-ton bigger than any of our competitors' products!"

I almost injured myself doing a double-take...before I laughed my ass off.

 

[Thunderfoot]

Funny tangent off of this: a few months ago, I was working on my computer with the tv on in the background, and there was a commercial snafu: one commercial interrupted the other in an utterly hilarious fashion.

It started off as one of the "Trojan (condom) Labs" ads: "Here at Trojan Laboratories, we've been re-engineering our product..."

Which was interrupted seamlessly by a truck commercial blaring something like "...to carry a load a half-ton bigger than any of our competitors' products!"

I almost injured myself doing a double-take...before I laughed my ass off.

You have just won the internet!!!!!!!!

I have one far less funny but it was a local personal injury lawyer commercial interrupted by some religious PSA it went like this.

"Have you or a loved one suffered from medical mistakes, do you suffer from abdominal pain, diarrhea and bloody stool? ... That sounds great you are so lucky, Billy... Yeah, I know." Unfortunately, I was taking a drink at the time and the resulting explosive spraying laughter was probably more humorous than the gaff.

 

[invokethehojo]

It started off as one of the "Trojan (condom) Labs" ads: "Here at Trojan Laboratories, we've been reingeneering our product..."

Which was interrupted seamlessly by a truck commercial blaring something like "...to carry a load a half-ton bigger than any of our competitors' products!"

You have just won the internet!!!!!!!!

I have one far less funny but it was a local personal injury lawyer commercial interrupted by some religious PSA it went like this.

"Have you or a loved one suffered from medical mistakes, do you suffer from abdominal pain, diarrhea and bloody stool? ... That sounds great you are so lucky, Billy... Yeah, I know." Unfortunately, I was taking a drink at the time and the resulting explosive spraying laughter was probably more humorous than the gaff.

This isn't near as funny, but in my small hometown there is a baptist school right across the street from a taco bell. My friend had his own webpage, which was just for friends from school, which was kind of a big deal because we were in highschool and this was 1995 or so, before facebook and all that. He took a picture of both signs and used photoshop to merge them together and put this on his website. It read, "The price of salvation is a lifetime of hardwork and honesty... tacos still $.99"

 

[Dannyalcatraz]

"Have you or a loved one suffered from medical mistakes, do you suffer from abdominal pain, diarrhea and bloody stool? ... That sounds great you are so lucky, Billy... Yeah, I know." Unfortunately, I was taking a drink at the time and the resulting explosive spraying laughter was probably more humorous than the gaff.

Hee hee heeeee!