D&D Movie/TV D&D Movie Hit or Flop?

[Argyle King]

Every single D&D book is tied to the movie. That's the brand choice they made and it's fueling strong search, strong sales, strong licensing and strong merch.

There's mediocre box office, for a multitude of reasons.

I suppose you could argue that the books are tied to the movie.

I'm questioning what the movie has done to increase the visibility and/or understanding of the game.

In comparison, the Dragonlance books were directly responsible for me becoming aware of what D&D was. I read them without having any idea that D&D existed. At the back of one of the books was an advertisement (and a small blurb) about D&D.

Recently, yes, there were some clips of the cast playing the game, but it still seemed like something of an afterthought rather than a coherent marketing direction.

Likewise, attempts to capitalize on brand awareness brought forward by shows such as Big Bang Theory and Stranger Things were (by my own perception) slow to manifest.
(And, oddly, I found that the Rick & Morty Starter Set was a far better product than the Stranger Things Set.)

Maybe I'm completely wrong. It could very well be that a large portion of the movie audience is now going hogwild over mimic plushies and playing D&D. If so, that's fantastic. Currently, I'm not seeing that.

 

[bedir than]

This place seems to be only place not calling it a flop lol.

You can't cite a single source calling it a flop. Every time you've been asked to you've responded with math.

 

[Zardnaar]

You can't site a single source calling it a flop. Every time you've been asked to you've responded with math.

Youtube, reddit, Twitter apparently.

Hollywood insider a "shill" if you well. Used to work at collider his friend leaked the script to Star Wars Episode IX. Gave the movie a fantastic review. Used to attend red carpet events.


Tldr version on sequel. It depends.

 

[bedir than]

I suppose you could argue that the books are tied to the movie.

I'm questioning what the movie has done to increase the visibility and/or understanding of the game.

In comparison, the Dragonlance books were directly responsible for me becoming aware of what D&D was. I read them without having any idea that D&D existed. At the back of one of the books was an advertisement (and a small blurb) about D&D.

Recently, yes, there were some clips of the cast playing the game, but it still seemed like something of an afterthought rather than a coherent marketing direction.

Likewise, attempts to capitalize on brand awareness brought forward by shows such as Big Bang Theory and Stranger Things were (by my own perception) slow to manifest.
(And, oddly, I found that the Rick & Morty Starter Set was a far better product than the Stranger Things Set.)

Maybe I'm completely wrong. It could very well be that a large portion of the movie audience is now going hogwild over mimic plushies and playing D&D. If so, that's fantastic. Currently, I'm not seeing that.

Chris Pine goes on multiple late night shows saying that every high school in the country should have a D&D club
Regê does the same.
Michelle Rodriguez on daytime talk .

The game has been everywhere in the marketing push

 

[Zardnaar]

Chris Pine goes on multiple late night shows saying that every high school in the country should have a D&D club
Regê does the same.
Michelle Rodriguez on daytime talk .

The game has been everywhere in the marketing push

Yup that's not cheap. Blame marketing is usually a cop out but they tried at least.

 

[bedir than]

Yup that's not cheap. Blame marketing is usually a cop out but they tried at least.

Those shows aren't pay-to-appear. That's illegal

 

[Zardnaar]

Those shows aren't pay-to-appear. That's illegal

You're still flying the cast around and presumably paying them.

The curious trailers and yputube videos cost money to produce.

We don't know the marketing budget it's not cheap.

 

[Whizbang Dustyboots]

Would you delete your account if they don't? You're not an Industry insider either AFAIK.

I'm not the one saying I know better than actual industry professionals and consciously excluding all the stuff actual industry people are saying, in favor of random YouTube weirdos. (One of whom did work for the industry, writing PR stuff for AMC Theaters, which puts him maybe a ladder rung up from the kids selling popcorn.)

If they announce a sequel or not is irrelevant to the box office take. I've made no predictions on sequels as I have no idea if they'll make one or not. Nor have I predicted it either way.

You must be getting a heck of a workout moving those goalposts around the field.

Flops don't get sequels. It's an easy binary test for whether something with franchise potential is a flop or not.

 

[Zardnaar]

I'm not the one saying I know better than actual industry professionals and consciously excluding all the stuff actual industry people are saying, in favor of random YouTube weirdos. (One of whom did work for the industry, writing PR stuff for AMC Theaters, which puts him maybe a ladder rung up from the kids selling popcorn.)

You must be getting a heck of a workout moving those goalposts around the field.

Flops don't get sequels. It's an easy binary test for whether something with franchise potential is a flop or not.

That youtuber has had guests on his show who work on production and behind the scenes. His opinions they're just that.


I have made no predictions but sequels that's people projecting onto me.

Hasbro could treat the movie as a loss leader. Maybe the backend is a lot justifying a sequel.

But since you don't know either if you want me to put up or shut up I expect the same from you since you're being very aggressive with your narrative.

I've agreed in principle the backend could be great. No one knows what tgat back end is and xant prove it. For all we know the merchandise etc us selling like gang busters or completely flopping. Any accounts here are anecdotes.

I can easily see several scenarios where Hasbro makes a sequel it's not impossible.

1. The movie was well received Dan's and critics. There's still a stench around D&D movies. A sequel may not have that stench.

2. The backend might be really good and overall the movie makes money.

3. The drop-off has been reasonably good although the entire top 6 movies ATM have tthat.A sequel with better box office week 1.

I said for the purposes of this thread the backend is irrelevant not that ot was irrelevant overall.

And I never claimed anywhere they won't make a sequel or they will make a sequel. Nor can I rule out the won and IMHO its impossible to do so.

I don't think they will announce a sequel in the next month. I expect they'll make another movie eventually.

 

[Argyle King]

Chris Pine goes on multiple late night shows saying that every high school in the country should have a D&D club
Regê does the same.
Michelle Rodriguez on daytime talk .

The game has been everywhere in the marketing push

Apparently, I'm wrong then. Somehow, none of the media consumed by myself or those around me intersects with the strong marketing push.