D&D 5E According to the Hasbro Q1 earning call D&D sales are up substantially.

[Audiomancer]

But I saw multiple YouTubers assuring me that D&D was dead…

 

[LuisCarlos17f]

The other day I asked Grok in twitter and this said if Hasbro doesn't make mistakes the next years shouldn't be bad.

Other point is maybe D&D is more popular than ever, but this shouldn't mean higher sales if the players would rather settings by 3PPs. And now the number of titles published at year is lower than in previous editions. And if we talk about the translations then the number is even lower.

D&D is the master in the TTRPG industry, but it a dwarf if we compare the money earned by Hasbro thanks Monopoly-Go. I would bet Hasbro dreams a franchise style Pokemon.

 

[mamba]

I'm going to summon @Alphastream as someone on his Discord loves to do the "break out D&D" math

Looking forward to it, hopefully with an explanation hoe to get there. The more I look at their quarterly report, the less sense it makes to me

We have this for WotC

and the below for WotC + Digital Gaming

Given that the category in the second image is is 'WotC and Digital Gaming', I would assume that its 'Tabletop Gaming' is the same as 'Wizards Tabletop' from the first image, but then why do the growth percentages not match... so there is something in 'Digital Gaming' (not Wizards) that falls under 'Tabletop Gaming' somehow...

Here are my assumptions and math, shoot holes in it if you find any

1) Given that MtG grew by 45%, I expect that MtG is entirely under Wizards Tabletop. If any of it were under Wizards Digital, that should have grown by more than 1%.
2) For consistency I assume the same is true for D&D, i.e. even DDB is under Tabletop, not under Digital.
3) Wizards Tabletop consists of everything MtG and everything D&D, nothing else - or at least anything else is minor and does not affect the calculation much
4) MtG makes 5 times as much revenue as D&D, I believe that is about right with MtG being 1B and D&D being around 200M

Given this, the math is

5 * 1.45 + 1 * x = 6 * 1.37
x = (6 * 1.37) / (5 * 1.45)
x = 1.1379

So D&D grew by 13.8%,

Obviously this is a rough estimate as the actual ratio between MtG and D&D has a big impact on this percentage. If MtG were 4 times D&D, the D&D growth rate would be 18.1% instead.

Also keep in mind that all of this is a snapshot for one quarter, sales in a quarter will be up or down dramatically compared to the same quarter the prior year based on when products were released and how well they did. To drive this point home, here is 4Q 2024 where MtG was down a lot because of a missing set release compared to 4Q 2023

So MtG down around 15% in 4Q 2024, but up 45% in 1Q 2025 compared to the same quarter a year before, these are wild swings.

 

[mamba]

D&D is the master in the TTRPG industry, but it a dwarf if we compare the money earned by Hasbro thanks Monopoly-Go.

not really, the report said 'Monopoly Go! contributed $39M of revenue in the quarter.' which is less than D&D did, let alone MtG

 

[darjr]

Retailers seem to be universally happy with it.

In fact the retailers I hear that seem upset are upset because they didn’t order enough exclusive cover phbs.

Now that many of those are sold we’ll see a change, is my guess, but I think it’ll continue to be good.

 

[FrogReaver]

Looking forward to it, hopefully with an explanation hoe to get there. The more I look at their quarterly report, the less sense it makes to me

We have this for WotC
View attachment 403428

and the below for WotC + Digital Gaming
View attachment 403429

Given that the category in the second image is is 'WotC and Digital Gaming', I would assume that its 'Tabletop Gaming' is the same as 'Wizards Tabletop' from the first image, but then why do the growth percentages not match... so there is something in 'Digital Gaming' (not Wizards) that falls under 'Tabletop Gaming' somehow...

Here are my assumptions and math, shoot holes in it if you find any

1) Given that MtG grew by 45%, I expect that MtG is entirely under Wizards Tabletop. If any of it were under Wizards Digital, that should have grown by more than 1%.
2) For consistency I assume the same is true for D&D, i.e. even DDB is under Tabletop, not under Digital.
3) Wizards Tabletop consists of everything MtG and everything D&D, nothing else - or at least anything else is minor and does not affect the calculation much
4) MtG makes 5 times as much revenue as D&D, I believe that is about right with MtG being 1B and D&D being around 200M

Given this, the math is

5 * 1.45 + 1 * x = 6 * 1.37
x = (6 * 1.37) / (5 * 1.45)
x = 1.1379

So D&D grew by 13.8%,

Obviously this is a rough estimate as the actual ratio between MtG and D&D has a big impact on this percentage. If MtG were 4 times D&D, the D&D growth rate would be 18.1% instead.

Also keep in mind that all of this is a snapshot for one quarter, sales in a quarter will be up or down dramatically compared to the same quarter the prior year based on when products were released and how well they did. To drive this point home, here is 4Q 2024 where MtG was down a lot because of a missing set release compared to 4Q 2023

View attachment 403436

So MtG down around 15% in 4Q 2024, but up 45% in 1Q 2025 compared to the same quarter a year before, these are wild swings.

I don’t think your assumptions are accurate. I seem to recall previous discussions revealing that tabletop and digital both contained mtg and d&d. Maybe I’m mistaken though.

 

[doctorbadwolf]

Retailers seem to be universally happy with it.

In fact the retailers I hear that see upset are upset because they didn’t order enough exclusive cover phbs.

Now that many of those are sold we’ll see a change, is my guess, but I think it’ll continue to be good.

I think if they can get second printings of the alt covers out in a box set, or even just individually, they will sell like hot cakes all over again, and the FR and Eberron books will also sell like crazy, so it’ll be a while I think before any sort of downturn in sales, assuming they don’t eat their own face again in terms of PR.

 

[Parmandur]

Retailers seem to be universally happy with it.

In fact the retailers I hear that see upset are upset because they didn’t order enough exclusive cover phbs.

Now that many of those are sold we’ll see a change, is my guess, but I think it’ll continue to be good.

Extra notable thst retailers are happy because this time around WotC pushed direct sales pretty hard, and seemingly successfully. Still, it has done well at retail.

 

[darjr]

Extra notable thst retailers are happy because this time around WotC pushed direct sales pretty hard, and seemingly successfully. Still, it has done well at retail.

oh, make no mistake, many are not happy with wotc direct and digital sales.

 

[mamba]

I don’t think your assumptions are accurate. I seem to recall previous discussions revealing that tabletop and digital both contained mtg and d&d. Maybe I’m mistaken though.

that’s fine, I am not certain of my assumptions. Given that Wizards Digital did remain flat I assume the digital part would have to be outside WotC however. I doubt MtG grew by 45% overall with print growing 90% and digital remaining flat…

Maybe DDB falls under the WotC + Digital umbrella but not under WotC itself and the same is true for Arena. In that case my calculations would be limited to the print side and less ‘predictable’ as you would need the growth to be consistent between print and digital.

Let’s see if someone can do a better job of figuring this out.