tomBitonti
Adventurer
My take is that over-monetization was determined to be profit losing. Sure, charge more. But if too many customers are lost, profits will end up less. This is basic supply/demand stuff.“Within its Wizards segment, Hasbro continues to destroy customer goodwill by trying to over-monetize its brands.” — Bank of America
Never thought I would see a company slapped by an investor, analyst, or investor for trying to increase profits. You are seriously doing it wrong for this to happen.
I expect a key missing component to the strategy is increasing demand. Say, creating a new product space. A robust, integrated, easy to use, socially accessible VTT would do that. But, that must be made real — execution is key. A successful movie will help.
Keeping a strong, dedicated customer base seems essential, too.
TomB