I wonder how population growth factors into it all as well as conditions.
I will not get too political here, but I think we have to acknowledge that - at-last in the West - there's been a huge housing crisis for at-least a decade in so many places; and this has lead to birthrate decline. While some of this is because people aren't choosing to have children because they don't want them. Which is fine, to be clear - people should have that choice, and it's a choice I'm making for personal reasons.
However many aren't simply because it's not economically viable for them to do so, because they can't house any child they would have, or because they're afraid of the consequences of global warming which humanity hasn't been great at dealing with. And those are much less fine reasons.
In addition, for those who do have children, economically and personally there's a few reasons to say, get some form of cheaper entertainment than what a lot of us grew up with. I grew up in such a way that i could very, very regularly get Lego sets; mobile phones were just for texting and calling besides feckin' snake; and my time playing video games or using a computer were limited (not television, but I generally grew bored of that fairly fast.) Economically that's more difficult to do these days, with less purchasing power available.
Now, with that in mind, if Hasbro expects continued growth but the market has not only shrunk because of competition from other places, but because economically it's more difficult to purchase physical goods, and there's declining birth rates... then they better adjust expectations.