MP has a few powers like that for Bravura warlords (the 1st level daily comes to mind). Order there matters.There is a swordmage power that has two effect: lines. I interpret the order of the line to be the actual order of the power.
The effect listing comes after the hit listing, so it seems, if one is reading strictly, that you need to have the attack hit something in order for the cloud to activate.
But it seems possible to simply cast the spell, without a target creature, in order to create the cloud and have it around for later in the encounter (assuming that you spend the minor action to always sustain it).