Ryujin
Legend
Spiderman is at its best when they remember that it's Your Friendly Neighbourhood Spider-man. The Marvel TV shows like Daredevil and Jessica Jones were so good in part because they were relatively low stakes, but high stakes for the characters. Even WandaVision takes place on the scale of a small town, not the end of the world. The sort of massive stakes that end up being in various blockbuster comic based movies are unsustainable and, not to mention unrelatable. It's the sort of scaling that I've seen RPG campaigns fall afoul of and have been guilty of, myself, on occasion.I bellieve that is a trap the writers seem to fall into, thinking they must always raise the stakes. That is not why superhero movies succeed or fail. What really matters is that the story and the characters remain compelling. There must be something that we can relate to. Destroying universes or whatever isn't something reletable at all. Doesn't mean you can't use it, but it must really be just a backdrop to something much more "personal" to the characters.
Endgame worked because it also had these strong character moments (despite a gigantic cast!). We cared about Thanos killing his daughter to accomplish his goals, or this Stardude guy responding to the realization that is what happened, or Tony seeing his protegé Spiderman go to dust because these people had relationships established in this or previous movies. That also half the universe was going with them didn't actually matter that much for our investment, it matters that we saw what it did to the people we cared about!
Well, at least that's what I think.
Edit: I also think that fits with what others saying about how important strong leads are. They are the people we care about. We must believe and care about their struggles. It might be what ruined the DC attempts at their movie universe, they never really managed to establish these characters (even though undoubtedly they had found characters and actors that could have done it. But not in the type of movies they did.)
Much of Marvel's comic success was in having characters that readers could relate to, where DC created demigods.