I dunno. I clicked "board games," to see what you have. It doesn't take me to board games, it just shows me a bigger image of the thumbnail with "Buy Now." But I don't want to buy now, I want to browse. So I give in and click "Buy Now" on the big board game image and it takes me to all of your products, not your board games. There's not even a filter for type of game (even if I wanted to look just for WOIN stuff), just a filter for availability. And even if I filter by "in stock," that's still 53 pages of products I have to wade through.
You have a search bar, so if I know what I'm looking for it's good. But it's not a good browsing interface.