A few notes on Awesome Blow usage:
It can not be used as part of a full attack. It can not be used during the single attack granted by a spring attack or flyby attack (although many DMs
house rule this issue). It can not be used as part of a charge. It may not be used during an attack of opportunity. It requires its own separate standard action. It obviously can not be used in conjunction with improved grab.
Many people instantly think that this means that the feat is useless except during a surprise round. This is not true.
A prerequisite for AB is PA. You often do not lose that much average damage when you go from a full attack to a single attack if you factor in optimal use of PA. As DM, consider combining the two, especially when AB creates a large advantage.
The effects of moving a PC up to 10' can be huge. For instance, a bridge guardian (huge earth elemental) can use it to send a PC flying off the bridge. Giving up the second attack may seem inefficient, but if that PC then falls 200', the falling damage will make up for the lost attack.
The creature ends up prone at the end of the attack. Creatures with long reach may very well still have their target in reach when that target stands up (especially considering the attacker still has a move action to put themself in the optimal position). As a result, they may get an extra AoO on that target which will compensate them for the lost attack they sacrificed when making a standard attack instead of a full attack.
AB can be used to deal an extra 2d6 damage by knocking one PC into his ally. I had the opportunity (though I passed it up in favor of a different tactic) to use AB to kill the fighter (from damage) and send him flying into the spellcaster that was at 3 hit points.
The direction of movement is up to the attacker. This can be used to knock the target towards the attacker. If the creature has an ability that is triggereed by contact with the body of the attacker, he may be able to trigger it twice: once with the attack and once by making the victim crash into the attacker. Also note that if the attacker is three sizes larger than the victim, it can knock that victim inside of the area occupid by the attacker. This has all sorts of uses.
SRD 3.5 said:
Square Occupied by Creature Three Sizes Larger or Smaller: Any creature can move through a square occupied by a creature three size categories larger than it is.
A big creature can move through a square occupied by a creature three size categories smaller than it is.