Hasbro Stock Price Surges After Elon Musk Makes Comments About Purchasing Company

The stock market has pushed Hasbro's price up after recent comments by Musk.

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Hasbro's stock price has jumped nearly 2% after Elon Musk made an offhand comment on his social media platform about potentially buying the Dungeons & Dragons publisher. Coming out of the US Thanksgiving holiday, Hasbro's stock price jumped by 2% on Friday. The cause appears not to be Black Friday sales, but rather Elon Musk's recent comments about Hasbro and Dungeons & Dragons. Early Thursday morning, Musk responded to a post on the app formerly known as Twitter by social media culture warrior Ian Miles Cheong asking "How much is Hasbro?" Cheong had posted Facebook comments made by D&D designer Jason Tondro, who spoke about his decision to include acknowledgement of outdated views within early versions of Dungeons & Dragons. In his post, Cheong called the phrase "grognard" a slur and also incorrectly referred to Tondro as the "project lead" of Dungeons & Dragons. In another post, Cheong incorrectly stated that Hasbro owned the "license" to Dungeons & Dragons. (Hasbro owns Dungeons & Dragons outright.) Musk's net worth is estimated at over $334 billion.

The stock price responded positively to the possibility of Musk purchasing Hasbro, with the price bouncing well ahead of Wednesday's price of $63.89. Musk is an expert businessman, having previously purchased Twitter for $44 billion after a prolonged lawsuit in which he attempted to back out of the deal. Twitter's valuation currently sits at around $9 billion, a decrease of nearly 80%. Hasbro's current market cap is $9.1 billion, which means Musk would only stand to lose around $7 billion should he tank its value at a similar rate to Twitter's.

Musk's interest in the toymaker stems from his umbrage over comments found in The Making of Original Dungeons & Dragons. In the foreword of the book, Tondro discusses the "moral quandry" in early D&D material, specifically referencing insensitive and derogatory language that was "casually harmful to anyone with a physical or metal disability, or happens to be old, fat, not conventionally attractive, indigenous, Black, or a woman." Tondro never criticizes Gary Gygax or the other co-creators of Dungeons & Dragons by name in the foreword, but Musk and several other right-wing leaning commentators took his words as an explicit attack.
 

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Christian Hoffer

Christian Hoffer

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Musk is an expert businessman, having previously purchased Twitter for $44 billion after a prolonged lawsuit in which he attempted to back out of the deal. Twitter's valuation currently sits at around $9 billion, a decrease of nearly 80%. Hasbro's current market cap is $9.1 billion, which means Musk would only stand to lose around $7 billion should he tank its value at a similar rate to Twitter's.
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Hasbro's stock price has jumped nearly 2% after Elon Musk made an offhand comment on his social media platform about potentially buying the Dungeons & Dragons publisher. Coming out of the US Thanksgiving holiday, Hasbro's stock price jumped by 2% on Friday. The cause appears not to be Black Friday sales, but rather Elon Musk's recent comments about Hasbro and Dungeons & Dragons. Early Thursday morning, Musk responded to a post on the app formerly known as Twitter by social media culture warrior Ian Miles Cheong asking "How much is Hasbro?" Cheong had posted Facebook comments made by D&D designer Jason Tondro, who spoke about his decision to include acknowledgement of outdated views within early versions of Dungeons & Dragons. In his post, Cheong called the phrase "grognard" a slur and also incorrectly referred to Tondro as the "project lead" of Dungeons & Dragons. In another post, Cheong incorrectly stated that Hasbro owned the "license" to Dungeons & Dragons. (Hasbro owns Dungeons & Dragons outright.) Musk's net worth is estimated at over $334 billion.

The stock price responded positively to the possibility of Musk purchasing Hasbro, with the price bouncing well ahead of Wednesday's price of $63.89. Musk is an expert businessman, having previously purchased Twitter for $44 billion after a prolonged lawsuit in which he attempted to back out of the deal. Twitter's valuation currently sits at around $9 billion, a decrease of nearly 80%. Hasbro's current market cap is $9.1 billion, which means Musk would only stand to lose around $7 billion should he tank its value at a similar rate to Twitter's.

Musk's interest in the toymaker stems from his umbrage over comments found in The Making of Original Dungeons & Dragons. In the foreword of the book, Tondro discusses the "moral quandry" in early D&D material, specifically referencing insensitive and derogatory language that was "casually harmful to anyone with a physical or metal disability, or happens to be old, fat, not conventionally attractive, indigenous, Black, or a woman." Tondro never criticizes Gary Gygax or the other co-creators of Dungeons & Dragons by name in the foreword, but Musk and several other right-wing leaning commentators took his words as an explicit attack.

The real value of Twitter is the cultural power it gained Musk, not it's Market Cap.

Besides Musk will likely find ways now to pump twitters value up with his increased clout, score a pile of Government advertising contracts plus pressure of corporations to advertise on twitter.

Plus alot of Twitters value was basically based on fraud, it was over inflated by bots, when Musk found out, he tried to back out, but couldn't.

Unlike Twitter which was radically over valued when he bought it, it was profitable for like 1 year, Hasbro is potential is vastly untapped, it's stock could unexplored upwards with the right leadership.
 
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The real value of Twitter is the cultural power it gained Musk, not it's Market Cap.
Which has also been trickling away as Musk has abused it and Bluesky (and to a lesser extent Threads) have taken more and more users from Twitter. Bluesky has seen an insane surge recently and most of those people are ex-Twitter and seem pretty pleased with things, meanwhile Twitter gets slower and worse.

I used to scroll Twitter pretty often until very recently, but it was so noticeable when people left in droves to Bluesky that I ended up going over there and now scroll that instead, and my feed is vastly better too - way more art, way more designers and writers, saying more, talking about more, and way less cryptobros and ignorant sods and sealions and so on.

Besides Musk will likely find ways now to pump twitters value up with his increased clout, score a pile of Government advertising contracts plus pressure of corporations to advertise on twitter.
How so?

It's too late. It's already de facto the platform of the US government re: messages, and trying to make it more than won't make people post on it or scroll it or watch ads or subscribe. Unless you propose an actual mechanism, we can dismiss this as vague wishful thinking on your part.

Plus alot of Twitters value was basically based on fraud, it was over inflated by bots, when Musk found out, he tried to back out, but couldn't.
Because he's an idiot. Like, genuinely a dumbass. No sane or competent businessman would have got trapped the way he did with his stupid brinksmanship and attempting bullying. It was a huge self-own on his part.

And no, none of it was "based on fraud", and put in the word "basically" is just disingenuous and outright false. The "bots" have got much worse under Musk's watch too - demonstrably.

Further, he took a self-own which was maybe $10bn, because Twitter was likely worth $30-something bn, and turned it into a self-own for $30bn, because he's driven Twitter's value down to $9bn or less. Incompetence and arrogance.
 


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