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Edition Changes and Brand Identity: Remembering New Coke
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<blockquote data-quote="The Soloist" data-source="post: 9191015" data-attributes="member: 7043470"><p>I remember that. I also remember 7UP's Fido Dido in the early 90s. That was the correct way to raise brand awareness and get new customers. Change nothing and do a great ad campaign instead.</p><p></p><p>I've read on an old-school forum that some of the players who started playing in the '70s and '80s suffer from a form of post-traumatic stress when a new D&D edition comes out. Some feel burned out when a new version of a setting comes out, even if they don't play 5e. Changes to the game they fell in love with or their favourite setting are deeply emotional for some. </p><p></p><p>At this stage, 5.5 looks more like Fido Dido than New Coke.</p></blockquote><p></p>
[QUOTE="The Soloist, post: 9191015, member: 7043470"] I remember that. I also remember 7UP's Fido Dido in the early 90s. That was the correct way to raise brand awareness and get new customers. Change nothing and do a great ad campaign instead. I've read on an old-school forum that some of the players who started playing in the '70s and '80s suffer from a form of post-traumatic stress when a new D&D edition comes out. Some feel burned out when a new version of a setting comes out, even if they don't play 5e. Changes to the game they fell in love with or their favourite setting are deeply emotional for some. At this stage, 5.5 looks more like Fido Dido than New Coke. [/QUOTE]
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Edition Changes and Brand Identity: Remembering New Coke
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