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Strike Ending & Amazon Antitrust - Streaming Services: Power Rankings, FALL 2023
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<blockquote data-quote="Snarf Zagyg" data-source="post: 9185220" data-attributes="member: 7023840"><p>I mean ... maybe?</p><p></p><p>I think that what we are starting to see is that the streaming services are realizing that there are different types of programming. There is the type of programming that <em>drives</em> new subscribers- this is usually "event programming," like new (and well-known, and much hyped) movies and series, or continuations of new series. </p><p></p><p>Then there's the programming that keeps subscribers- the "sticky" programming. The back catalog of old reliable shows, and movies, and reality TV that you put on because, well, it's there, and your subscribers will put it on because why not?</p><p></p><p>I don't think that Law & Order would actually drive many new subscribers. The number of people who will demand to get Peacock just because it has Law & Order is vanishingly small. However, that's the type (and amount) of sticky programming that would keep viewers on the platform.</p><p></p><p>As an aside, that's why there has been such an interest in live sports with the streamers recently. Fans of teams and sports will consistently pay to get access to those teams and sports, and that's why we've seen the surge in interest in the streamers (AppleTV+ with MLS and MLB, Max with a new sports tier, Peacock and Paramount leveraging their CBS and NBC sports content, and Prime with Thursday NFL games, and YouTubeTV- I never mention them, because they're not really a content streamer in the same way- with NFL GameDay). Sports is a known driver of new subs.</p></blockquote><p></p>
[QUOTE="Snarf Zagyg, post: 9185220, member: 7023840"] I mean ... maybe? I think that what we are starting to see is that the streaming services are realizing that there are different types of programming. There is the type of programming that [I]drives[/I] new subscribers- this is usually "event programming," like new (and well-known, and much hyped) movies and series, or continuations of new series. Then there's the programming that keeps subscribers- the "sticky" programming. The back catalog of old reliable shows, and movies, and reality TV that you put on because, well, it's there, and your subscribers will put it on because why not? I don't think that Law & Order would actually drive many new subscribers. The number of people who will demand to get Peacock just because it has Law & Order is vanishingly small. However, that's the type (and amount) of sticky programming that would keep viewers on the platform. As an aside, that's why there has been such an interest in live sports with the streamers recently. Fans of teams and sports will consistently pay to get access to those teams and sports, and that's why we've seen the surge in interest in the streamers (AppleTV+ with MLS and MLB, Max with a new sports tier, Peacock and Paramount leveraging their CBS and NBC sports content, and Prime with Thursday NFL games, and YouTubeTV- I never mention them, because they're not really a content streamer in the same way- with NFL GameDay). Sports is a known driver of new subs. [/QUOTE]
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