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Paizo: What the Heck? (Amazing and Undefeated???)
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<blockquote data-quote="Samothdm" data-source="post: 1948873" data-attributes="member: 5473"><p>This is true, but it's not a clear-cut black-and-white issue as to which is better: subscriptions or newsstand circulation (from an advertiser's perspective).</p><p></p><p>A newsstand purchase is <em>usually</em> considered more of an impulse buy, so the thinking is that you know the person who just bought that particular issue is going to read it and therefore be exposed to the advertising. The person also pays full price for the magazine, so there's a greater chance that he/she will read it.</p><p></p><p>A subscriber, on the other hand, while cosidered a "loyal" reader (because he obviously paid for the subscription, unless it was a gift), tends to be a little more lax about reading a particular issue right away, and advertisers sometimes worry a little more about subscribers being exposed to the advertising because if that particular issue's cover doesn't grab the attention of the subscriber, they might not read it. For those of you who only pick up magazines on the newsstand based on what the cover says is in it, think about whether you would read all of the issues if you subscribed. Probably not. But, those people are all counted as part of the magazine's audience. </p><p></p><p>So, it's a little tricky. </p><p></p><p>There could be lots of things involved. They mention that it was "unexpectedly successful" which could indicate that they just don't have the man-power to print and distribute as many issue per month as they need. If they all of the sudden got triple the number of readers than they had expected, that would increase their printing costs, and would also affect how much they are able to charge advertisers. </p><p></p><p>But, who knows? Sounds like there just isn't enough information to figure out what's going on.</p></blockquote><p></p>
[QUOTE="Samothdm, post: 1948873, member: 5473"] This is true, but it's not a clear-cut black-and-white issue as to which is better: subscriptions or newsstand circulation (from an advertiser's perspective). A newsstand purchase is [i]usually[/i] considered more of an impulse buy, so the thinking is that you know the person who just bought that particular issue is going to read it and therefore be exposed to the advertising. The person also pays full price for the magazine, so there's a greater chance that he/she will read it. A subscriber, on the other hand, while cosidered a "loyal" reader (because he obviously paid for the subscription, unless it was a gift), tends to be a little more lax about reading a particular issue right away, and advertisers sometimes worry a little more about subscribers being exposed to the advertising because if that particular issue's cover doesn't grab the attention of the subscriber, they might not read it. For those of you who only pick up magazines on the newsstand based on what the cover says is in it, think about whether you would read all of the issues if you subscribed. Probably not. But, those people are all counted as part of the magazine's audience. So, it's a little tricky. There could be lots of things involved. They mention that it was "unexpectedly successful" which could indicate that they just don't have the man-power to print and distribute as many issue per month as they need. If they all of the sudden got triple the number of readers than they had expected, that would increase their printing costs, and would also affect how much they are able to charge advertisers. But, who knows? Sounds like there just isn't enough information to figure out what's going on. [/QUOTE]
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Paizo: What the Heck? (Amazing and Undefeated???)
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