FormerLurker
Adventurer
$10 was also their price in 2009 when no one what a good price for a PDF was, if it should be the same price as the physical or much less. Since then, the industry has largely settled on $20-$30 with Paizo being one of the last low price holdovers.
Given how many people only buy the PDFs now, given the prevalence of phones and tablets and the content always being errated, it makes sense to price them high enough to recoup production costs.
Given how many people only buy the PDFs now, given the prevalence of phones and tablets and the content always being errated, it makes sense to price them high enough to recoup production costs.