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<blockquote data-quote="Abstruse" data-source="post: 7754880" data-attributes="member: 6669048"><p>At the risk of sounding snarky, there's this take. That I wrote in the article:</p><p></p><p>[HQ]<em><span style="color: #3E3E3E">In the interview itself, Goldner was referring to </span></em><em><a href="https://magic.wizards.com/en/mtgarena" target="_blank">Magic: The Gathering Arena, </a></em><em><a href="https://magic.wizards.com/en/mtgarena" target="_blank">the video game adaptation of the collectible card game currently in beta</a>. I wrote <a href="https://twitter.com/Abstruse/status/1021784913698283520" target="_blank">a large Twitter thread about this myself</a> (be warned, my Twitter feed tends to contain NSFW language), but the crux of the issue is that Goldner wasn’t on Mad Money to sell copies of Ravnica or the Waterdeep adventures, he wasn’t there to promote Eberron or the Wizards of the Coast Twitch channel. He was there to sell stock market investors on Hasbro stock. So the interview was packed with buzzwords and marketing speak frequently used by companies like EA, Ubisoft, Activision-Blizzard, and others when promoting their games to investors. And, to be honest, I’m not surprised that Goldner may not know the fine details of Dungeons & Dragons and I wouldn’t expect him to any more than I would expect him to be able to name every Monopoly token or explain the difference between each Transformers generation. Hasbro is a multibillion dollar conglomerate with thousands of different product lines in niche markets and it’s not surprising that the CEO of the company doesn’t know every single thing about every single one. And even if prepped for an interview about D&D, the audience for Mad Money isn’t the same audience for D&D and the majority of those watching the program aren’t going to know much about D&D nor are they likely to know the difference between “esports” and “Twitch streaming”</em><em><em><em><em>.</em></em></em></em>[/HQ]</p><p></p><p>The short version: This was a company CEO talking to potential investors. This wasn't a panel at Gen Con or a live stream on Twitch to fans of the game. The vast majority of people watching Mad Money don't know or care what esports is outside "It's that thing that makes money for game companies", and if they know anything at all about Magic or D&D, it's whatever they've picked up through cultural osmosis on Stranger Things and Big Bang Theory. Everyone's running around like Chicken Little ranting about turning D&D into a tabletop moba or hero shooter or whatever when this was just a CEO throwing marketing business management buzzwords at daytraders. If I heard Mearls, Crawford, Perkins, or Welch saying things like this, I might be worried...but D&D is a brand worth millions...in a company with over a dozen brands worth <em>billions</em>. </p><p></p><p>Toys R Us just went out of business and the holiday shopping season sucked, so Goldner's multibillion dollar toy company is focusing attention in financial press on areas of massive growth in the company to convince investors that HAS on the Nasdaq is still a good investment. And right now, the biggest growth over previous years out of most of Hasbro's brands are the two biggest from Wizards of the Coast: Magic: The Gathering and Dungeons & Dragons.</p></blockquote><p></p>
[QUOTE="Abstruse, post: 7754880, member: 6669048"] At the risk of sounding snarky, there's this take. That I wrote in the article: [HQ][I][COLOR=#3E3E3E]In the interview itself, Goldner was referring to [/COLOR][/I][I][URL="https://magic.wizards.com/en/mtgarena"]Magic: The Gathering Arena, [/URL][/I][I][/I][I][/I][I][/I][I][/I][I][URL="https://magic.wizards.com/en/mtgarena"]the video game adaptation of the collectible card game currently in beta[/URL]. I wrote [URL="https://twitter.com/Abstruse/status/1021784913698283520"]a large Twitter thread about this myself[/URL] (be warned, my Twitter feed tends to contain NSFW language), but the crux of the issue is that Goldner wasn’t on Mad Money to sell copies of Ravnica or the Waterdeep adventures, he wasn’t there to promote Eberron or the Wizards of the Coast Twitch channel. He was there to sell stock market investors on Hasbro stock. So the interview was packed with buzzwords and marketing speak frequently used by companies like EA, Ubisoft, Activision-Blizzard, and others when promoting their games to investors. And, to be honest, I’m not surprised that Goldner may not know the fine details of Dungeons & Dragons and I wouldn’t expect him to any more than I would expect him to be able to name every Monopoly token or explain the difference between each Transformers generation. Hasbro is a multibillion dollar conglomerate with thousands of different product lines in niche markets and it’s not surprising that the CEO of the company doesn’t know every single thing about every single one. And even if prepped for an interview about D&D, the audience for Mad Money isn’t the same audience for D&D and the majority of those watching the program aren’t going to know much about D&D nor are they likely to know the difference between “esports” and “Twitch streaming”[/I][I][I][I][I].[/I][/I][/I][/I][/HQ] The short version: This was a company CEO talking to potential investors. This wasn't a panel at Gen Con or a live stream on Twitch to fans of the game. The vast majority of people watching Mad Money don't know or care what esports is outside "It's that thing that makes money for game companies", and if they know anything at all about Magic or D&D, it's whatever they've picked up through cultural osmosis on Stranger Things and Big Bang Theory. Everyone's running around like Chicken Little ranting about turning D&D into a tabletop moba or hero shooter or whatever when this was just a CEO throwing marketing business management buzzwords at daytraders. If I heard Mearls, Crawford, Perkins, or Welch saying things like this, I might be worried...but D&D is a brand worth millions...in a company with over a dozen brands worth [I]billions[/I]. Toys R Us just went out of business and the holiday shopping season sucked, so Goldner's multibillion dollar toy company is focusing attention in financial press on areas of massive growth in the company to convince investors that HAS on the Nasdaq is still a good investment. And right now, the biggest growth over previous years out of most of Hasbro's brands are the two biggest from Wizards of the Coast: Magic: The Gathering and Dungeons & Dragons. [/QUOTE]
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