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No, Hasbro Is Not Selling D&D
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<blockquote data-quote="Abstruse" data-source="post: 9256200" data-attributes="member: 6669048"><p>It's the exact opposite. Brand recognition for Dungeons & Dragons scored shockingly high. Like in the running with Lord of the Rings and not too far behind Star Wars, Star Trek, and Marvel high. I can't find the article right now, but on a scale of 10 D&D was hitting 8 or 9. Companies spend tens and sometimes hundreds of millions a year in advertising and marketing to get a 7.</p><p></p><p>That's where this big push started a couple years ago, with Hasbro realizing how big the brand recognition was for D&D and started talking about how under-monetized the brand is. Normal everyday people know at least vaguely what D&D is. They may not even know what a roleplaying game is, but they still know D&D as "that game with the funny dice where you pretend to be an elf or something".</p><p></p><p>The problem is the TTRPG space isn't big enough of a market to monetize to that level of brand recognition. It's a hard sell for everyday people to read a trio of 300+ page books so you can spend 3-6 hours a week in a new hobby. Meanwhile, they'll gladly go see a movie or tune in every week for a TV show or play a video game. Thus the pressure to spread out into other media and trying to leverage the brand recognition outside of TTRPGs.</p></blockquote><p></p>
[QUOTE="Abstruse, post: 9256200, member: 6669048"] It's the exact opposite. Brand recognition for Dungeons & Dragons scored shockingly high. Like in the running with Lord of the Rings and not too far behind Star Wars, Star Trek, and Marvel high. I can't find the article right now, but on a scale of 10 D&D was hitting 8 or 9. Companies spend tens and sometimes hundreds of millions a year in advertising and marketing to get a 7. That's where this big push started a couple years ago, with Hasbro realizing how big the brand recognition was for D&D and started talking about how under-monetized the brand is. Normal everyday people know at least vaguely what D&D is. They may not even know what a roleplaying game is, but they still know D&D as "that game with the funny dice where you pretend to be an elf or something". The problem is the TTRPG space isn't big enough of a market to monetize to that level of brand recognition. It's a hard sell for everyday people to read a trio of 300+ page books so you can spend 3-6 hours a week in a new hobby. Meanwhile, they'll gladly go see a movie or tune in every week for a TV show or play a video game. Thus the pressure to spread out into other media and trying to leverage the brand recognition outside of TTRPGs. [/QUOTE]
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